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What is typography today?

Most people think Typography is about designing and selecting fonts. This is true as far as architecture is about designing or selecting furniture. In reality neither is a purpose but a means to an end.

That end with architecture is (hopefully) accommodating its inhabitants, for typography it is accommodating the human mind, making the reader read, the viewer watch (not only look), drawing and keeping the attention.

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Another Branding Crime: Logo Overkill

There are people who think it is a good idea to put their company logo on every single slide of their PowerPoint presentation. They think that’s branding, when in fact it is annoying, dull and childish. Or…  Read on »
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Pixelblast Credo

Design must give things meaning, make them useful and engaging. Design can make the difference that turns users into fans. Good typography is an integral part of the process of creating good, usable…  Read on »

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